Analytics

Every revenue, cost, and marketing metric — in one place.

Vornoy unifies your revenue, OPEX, marketing, and KPI data in one view, reconciled to your books, updated daily. Here's what it does, in depth.

01 / Revenue

Revenue, seen clearly.

Net and gross revenue in real time across every channel, product line, and customer segment. Built for operators selling across DTC, wholesale, marketplace, and subscriptions — often all at once.

  • 01
    Multi-channel revenueNet and gross revenue rolled up across DTC, wholesale, Amazon, and POS — reconciled to your accounting system.
  • 02
    Product and SKU profitabilityRevenue and margin by SKU, by product family, by collection — across every channel you sell in.
  • 03
    Customer segmentationNew vs. repeat, cohort revenue retention, top customers by LTV — without exporting to a spreadsheet.
  • 04
    Daily and weekly trendsReal-time sales pace against forecast, with anomaly flagging when revenue diverges from plan.
  • 05
    Wholesale sell-throughTrack what's moving at retail — sell-through rates by retailer, door, and SKU — alongside your owned-channel revenue.
Vornoy · Revenue
Revenue by channel · MTD
YoY
DTC · Shopify
$782K
+18.4%
Wholesale
$524K
+9.2%
Amazon
$398K
+24.8%
Retail · co-op
$136K
-12.4%
02 / Marketing

Marketing dollars, working as hard as you are.

Spend, CAC, and channel performance across every dollar going out — paid social, paid search, affiliates, retail co-op. Designed for marketers who need to defend the budget in next week's meeting.

  • 01
    Channel ROASSpend, revenue, and ROAS by channel — Meta, Google, TikTok, retail co-op — reconciled against actual revenue.
  • 02
    Blended and channel CACBlended CAC across paid and organic, with channel-specific CAC for spend decisions.
  • 03
    Cohort paybackHow long until a customer pays back acquisition spend. Real cohorts, not blended averages.
  • 04
    Campaign-level detailWhich campaigns are working, which are tired, which are scaling — with the underlying creative and audience data attached.
Vornoy · Marketing
Channel performance · CAC & ROAS
14 days
Meta · CAC
$62
3.4x ROAS
Google · CAC
$48
4.1x ROAS
TikTok · CAC
$94
1.8x ROAS
Affiliate · CAC
$38
5.6x ROAS
03 / OPEX

Costs, without the surprises.

Every cost in one place, tied to the right department and budget line. Vornoy reads your QBO or NetSuite chart of accounts and surfaces operating expenses the way you actually manage them.

  • 01
    By department, by lineOPEX rolled up the way your team is organized — not just the way the books are structured. Marketing, Operations, G&A, R&D, all visible side-by-side.
  • 02
    Budget vs. actual, liveVariance against budget in real time. Spot the lines drifting before month-end close.
  • 03
    Vendor concentrationWho you're paying, how much, and what's growing. Useful when contracts come up for renewal.
  • 04
    Accrued vs. paidDistinction between commitments and cash out the door — critical for cash management.
Vornoy · OPEX
OPEX vs. budget · MTD
May 2026
Marketing
$218K
+8.2% vs budget
Operations
$184K
-2.1% vs budget
G&A
$126K
on plan
R&D
$84K
-5.6% vs budget

See Vornoy in action.

Book a 30-minute demo. See the platform live, ask us anything, and leave with a clear picture of what Vornoy looks like for your business.

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